Mixed media label design.
Logo & Packaging Design
Swallowtail Vineyards is a fictional family owned vineyard located in the mountains of Oregon. They are a high end winery that believes in the powers of design done well. They wanted their design image to show their unique handmade quality of the wine as well as the complexity and sophistication that goes into the process of wine making.
Taking this into account, I decided to make the packaging centered around their location in the mountains. The mountains are charcoaled and watercolored. I then digitally drew the vineyards into the images to add a pop of color in order for their packaging to stand out on a crowded shelf.